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Google Sitelinks Shrinking

Thursday, 22 August 2013

Hidden in a blog post about "Upgraded extensions to help you reach the constantly connected consumer" Google announced that sitelinks will be required to be no more than 25 characters.

Seems to be just a small change and one that might not really impact most advertisers but it is something that is very easy to overlook if not addressed now.

In some cases, the decrease of 10 characters can make it challenging to get the same message across. We've all had the problem of re-writing the occasional headline 3 or 4 times to make it work!

Don't delay, you might just find that dropping 10 characters isn't as easy as it should be.

The full announcement is here.

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