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Taking an in-store experience online- CSL Sofas

Friday, 5 July 2013

I wouldn't normally post about a sofa company but CSL Sofas have a stand out website and in store experience. I recently purchases a sofa and so was crawling man of the sofa websites to try and find one we liked. CSL stood out for me because their site is very well designed and has some great features like the 'In Your Room' option to upload a picture of your living room to see what the sofa would look like and the videos they have for some sofas as well. The videos include a 'sit test', seems pointless at first but actually very handy and a nice way of showing the sofa. I also had no problem using their website on my tablet - a must have in today's multi-device world.

In store the experience was just as good. Yes, the staff are a little quick to pounce on you, but its their job to sell sofas so can't blame them. Once we had chosen our sofa the whole transaction took place sitting on the sofa with an iPad. As a gadget geek, they had me at "swipe here"!

I think a lot of companies can learn from CSL, not just for sofas but other goods too. The whole process felt very interactive and it demonstrated a great way to merge online and offline experiences. 


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